Here’s 3 easy ways YOU can improve your business content right now Is your current content connecting with your target audience and potential customers?  Here’s a 3-step audit you can complete yourself to ensure you’ve covered the basics of Captivating Copy #101.  These 3 tips are relevant for all sorts of copy – website copy, social media captions, blog posts, LinkedIn profiles, newsletters, emails and flyers. #1 How good are your headlines and sub-headings? A targeted headline that addresses your customers’ problems – and offers a solution – is more likely to attract and engage your audience than a vague […]